Thursday, March 3, 2022
Sound Design for the Trailers
Wednesday, March 2, 2022
More Social Media Researchin'
I couldn't fit everything last blog post, so I wanted to cut off at a good place. I figured I could just dedicate this blog post to finding and analyzing some good case studies.
Side note: my casting list is pretty much set in stone, and hopefully I'll have some actual footage for y'all(or a potential rough draft of the poster - my lead's face and all).
Now, let's get to the case studies!
Case Study #1: Last Night in Soho
I also like that they put the trailer as one of the story highlights. I could also hypothetically do this, so I can have yet another way for you Cambridge graders to access my trailers (if something goes wrong or the links stop working). It can work as a failsafe as well as a useful tool in the Instagram page. I also like the profile photo. The title card itself hints a lot at the theme and carries that neon sign motif.
While there are a lot of interesting and eye-catching posts (a lot of close-ups of characters and expressions seem to be key in conveying terror and mystery aspect), this was the one I found the most interesting. Though this page doesn't have as much behind-the-scenes footage as I would like to include in my film's Instagram, this is a nice bonus for those on the page. It's interesting to hear from Edgar Wright on the making of this film and how it was to work with the actresses. There are also more posts where he gets more analytical, and this is the stuff that I find really cool.
And again, it keeps up with that visual motif. It never strays from it, which is one of the reasons I find this Instagram page so pleasing: it is visually cohesive. Even with all the neon, I don't have to strain my eyes. I have to make sure that I make mine visually cohesive so that it can be pleasant to look at as well as eye-catching.
I also found this post really cool. I want to try to include more "random" ones that also act as secret behind-the-scenes stuff. This one shows off one of the filming locations in a cool way and refers back to the trailer. This is a level of meta that I want to reach (but know that I never will).
Case Study #2: Us
I like the color theory again being put to use. That red is very eye-catching as well as symbolic of danger and blood. I like that Lupita Nyong'o's character (who could be considered the main character) is being emphasized here. There are also teaser clips shown here, as well as the boastful posts about winning awards (which this movie rightly deserves, I agree 100%, I really liked this movie if you couldn't tell). Again, there is that visual cohesion that makes all of these posts eye-catching and visually pleasing. I'm getting the sense that visual cohesion is very important for an Instagram page. I'll make sure to jot this down in all caps somewhere. I like that the behind-the-scenes looks at the premieres are highlighted here in the story highlights. They're easy to view and make me feel more connected to this movie. I don't know if I'll have behind-the-scenes videos (I might - just for guerrilla marketing), but it's the kind of stuff that really has me hooked. And again, that profile photo has the unique font of the title that captures the essence of the film (I'm guessing that I could just use the title part of the poster for my profile and that would work out great, rather than the entire poster).
What I don't like is that the credits of the actresses/actors (as well as the creators of the film) are not listed in the description. I think it would be a quick and easy way to include the credits for the film.
Now this is the stuff that I really like. I'm a sucker for anything behind-the-scenes, and it's a cool look behind the curtain and the process that goes into screenings and distribution. I want to refer back to the story highlights, where it shows the movie's process from screening at film festivals like SXSW to getting played in theaters. As a member of the target audience, it just makes me more interested in the movie and gets me to develop more of an emotional connection with it (forming a sort-of bond with it - as well as the actress).
The Us Instagram page is definitely more playful. It includes some memes and dark humor (appropriate for a psychological horror/thriller). It also includes impactful stills and joyfully scary teaser clips. I really like these posts. I could not think of a better way to interact with a movie, as well as its creators. I also like the inclusion of more of these analyses and behind-the-scenes looks from Jordan Peele himself. It's always great to hear the making of the movie from the director or any crew member.
Hope you enjoyed my research, this might be it for a while. But, I'm moving on to the production process and hopefully that'll be even more fun and interesting. Peace out.
Tuesday, March 1, 2022
Social Media Research
Let me take a detour really quickly and make a plan for another component of this project: the social media page. I already have the (rough) rough draft of my movie poster, and I'm just getting ready to film, so this is probably the best time for me to sneak in just a little bit more research while everything else is stalled. I'll get into the actual preparation process in a later post (plus, it's not even that interesting).
So, let's get into this, shall we?
I want to start off by choosing the social media site that would work best for my genre. My target audience for my psychological thriller will tend to go younger. That's typically the demographic that will go out for these kinds of movies, as seen by Jordan Peele's recent releases as well as Last Night in Soho (getting actors and actresses that are more popular with those 18 and older). My general topic will interest the demographic between their 20s and 30s the most, so I'm guessing that's where I'll have to plot my target audience. These social media platforms would work the best for this audience:
Here's some statistics, courtesy of all the sites listed on the graphic. And again, Instagram is the second most engaging platform after Facebook. All projections are currently pointing for it to increase in users dramatically, so it would be a great way to market the movie and make sure that it reaches as many people as possible. Also, been thinking that Instagram would be the best platform for sharing behind-the-scenes images and mostly sharing photos (as well as links to other digital tools in the description). This is mostly what I want to do for my film, so I feel like this would be a great match for me and my particular marketing scheme (as many behind-the-scenes and teaser shots as possible). Instagram would also allow me some of the most access to my target audience (besides Facebook), as 37% of U.S. internet users ages 18-29 use Instagram, according to dazeinfo.com. This is higher than the percentage of Twitter users for that age bracket, so Instagram would statistically be a better choice in order for me to reach my target audience.
I've also researched some tips on how psychological tactics for social media marketing.
Here's the site: https://mavsocial.com/psychological-marketing-tactics-for-social-media/
I just thought this was really interesting, and there's a couple of things I might want to incorporate within my own social media page (which I've decided is going to be on Instagram, for now). Color psychology is the most interesting part for me, and something that I will use. I want to make my first posts seem lighter, and maybe some stills of the seemingly perfect town aesthetic. Then, the next posts could be much darker, and the bits of color are more red or there could be a singular light that is being swallowed by the darkness. Just to get my target audience more interested. Since I don't have a large budget for marketing (a sum total of $0), I have to use as many psychological tactics as I can to capture my TA's attention. I might also use the amplification hypothesis. This is especially true for when I want to make announcement posts and have a kind of countdown for my movie release. I'll use all caps for sure (and maybe a more thriller-esque font, which could really capture my TA's attention - as well as a bold red). I could also use the isolation effect for my posts, especially when I want to highlight either Val or Sigma. I feel like adding the contrast between the two would also be great, without adding any more context to my movie. Maybe even putting a close-up of Val's face for one picture and also adding a close-up of her during her transformation into a demon. Maybe even a close-up of the bloody hands, but brightly lit and isolated by darkness.
I'll get into social media case studies in my next blog post. This one is getting a little too long considering the topic, but this has been really helpful for me. Until next time, slava Ukraina (glory to Ukraine!).
Sunday, February 27, 2022
Dialogue and Film Prep
While it's still a hard time for me, I'm trying to get back into the swing of things. I figure this project will be a good way for me to take my mind off of things, and not sink down into the doldrums of anguish and despair. Poetry aside, let's get into the good stuff.
THE SCRIPT:
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TRAILER #1
Scene in Car
Steve
We’re almost here
Scene in Front of House
Steve
That’s our house. Pleasant, like the town.
Val
It’s marvelous! Say, is this place new? I’ve been trying to read up on it before we left. Looked it up online, everything. Didn’t really find anything on it.
Steve
Sure, I guess it’s relatively new. Just don’t focus so much on the ghost stories you read up on. (Val looks sheepish - Steve light chuckle)
Val
After everything we’ve been through, I… I just want things to be perfect for us.
Steve
It’s already perfect, we’re pretty much in paradise! Now come on inside.
Friendly Neighbor
Hey new neighbors, pleasure to finally meet you!
Montage of Tranquil Shots
Val and Steve dancing in front of record player
Val
I think we’re finally home.
Scene Later with Val and Steve at House After TC Incident
Val
(Panicked)There’s something not right with this town.
Steve
(Much more robotic) This is our forever home, isn’t it. (darkly) We’re not leaving.
Scene of Val in Car Trying to Leave
Friendly Neighbor
Leaving so soon? (Voiceover recording) No one ever leaves this town.
Scene at Park With Sigma in Shadows
Val
(Shouting panicked) Who are you?
Scene of Val Shaking Door
Val
WHY IS THIS HAPPENING TO ME?!!!
Scene of Sigma in House
Sigma
With all of the terrible things you’ve done to get here, you were already almost a demon anyway. It was you who wanted to escape your family, escape your town, escape yourself. I’ve given you a way to do just that! Now, you get to spend eternity in PARADISE!!!
(Voice over fading black) Tell me….. Did you really think you could ever escape yourself?
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I figure I'll just put the script for the first trailer here. It's the trailer where I'm going to utilize more dialogue anyways, so it's probably the better one to include. I do want to touch up some of the lines in the second trailer, so I might just put my final draft of that one in a later blog post.
Now, to dissect this one. I want the tone and cadence of the opening scenes to almost resemble that of a sitcom. The couple finally moving into their new house, the wife overjoyed, the husband proud, etc. etc. I did add some extra bits of dialogue in the scene where the pair are standing in front of their house that I know I'm probably not going to use, but I wanted to see if I could add just a note of suspense during that sequence. Just to make it into an easier transition into the thriller part of the trailer. Or I'll just cross out a few of those lines. I want the pace of this trailer to start off slow, and then quickly pick up. But, I worry that those few extra lines will really mess with that pacing in the beginning and won't allow for a smooth transition.
I'll most likely play around with the dialogue while filming. The last trailer project that our class did, I made up some of the scene dialogue on the spot, just because the script was finally read out loud and I didn't like how stiff some of it was. It's always hard to write dialogue, it's apparently one of the most difficult part of pre-production to get right. But, I like what I have for this trailer at this moment, and it's safe to say this is my final draft and what I'll be working with for the duration of filming.
Film Prep!
I'm just about ready to start filming and it feels good. I'm trying to give myself as much time as possible for editing and the other components of my project, so hopefully I'm keeping at a good pace.
I have to work out some of my settings. I already have my settings list ready (I'll put it right down here):
-Town Center
-My house
-The plaza
-Markham Park
-Everglades bike trail
I just have to decide if Markham Park would be the best choice, or if I could just film at a park that's a little closer.
This is Markham, and it works well for the shots I want to get. But, I just worry about how crowded it will be. I'm going to go later, when its darker, just for the thriller shots. The lighting is something that's gonna be crucial, but I do have a plan for it. My main concern remains how packed the park will be. I'm hoping that nobody wants to go to a park when it's darker out. Even if it is Markham. I do have a contingency plan, and that usually is not crowded. So all in all, I think I should be fine. Catch y'all next blog post.
One last thing:
Saturday, February 26, 2022
Для майбутнього
There's something I want to address before I go into the topic of my blog post. I'm debating right now whether to even go into what I had planned. While I do enjoy writing these blogs and I've enjoyed working on my project (I'm excited to start filming next week), there's something far more important and astronomical that has happened over the course of this week. The Russian invasion of my birth country has impacted my family heavily. It was one of the worst days of my life so far, and the most emotionally confusing by far. I cannot stress enough how terrified I am about the situation, and also just how strong my patriotic zeal has gotten. I just want to praise all the brave people fighting for freedom at the moment, including my family. They're not planning on evacuating, and some are even fighting in one of the most heavily shelled cities at the moment: Kharkiv. I just want to show my full support behind this cause, and make people aware of just how bad this situation is. And just how proud I am of the way my country is standing up for itself. My old school there had a motto: "No quit". Period. And just a little film tie-in here, Sean Penn is there at the moment filming a documentary. Hopefully that will capture what's really happening there, and just how resilient the people really are. I could never have imagined this happening to the land of wheat and sunflowers, but it has. And if I'm a little... off... in the coming days, this is why. I still haven't fully processed this, but I'll try my best to move forward.
In any case,
Cлава Yкраїні!
"Glory to Ukraine"
Here's some cool photos of monuments lit in the colors of the Ukrainian flag:
Translation results
Thursday, February 24, 2022
Lights, Fake Blood, Costumes!
I want to get into the miss-en-scene elements of my trailers now that I have my storyboards done and I pretty much have an outline of what I'm doing for both trailers. And yes, I do need the fake blood. Psychological thrillers typically do have blood, and plus, I feel like just making fake blood would be fun. So I'm doing it.
I found a great Variety article with a Special Effects Artists that includes a video detailing how he makes fake blood here. He uses basic supplies that I already have, and I would really only need to stock up on the food coloring. He also details the different kinds of blood and how to mix it so it can stay on the skin better and really cake the skin. Now I know that I can just add a little bit more yellow food coloring to make the blood appear like it's a freshly cut wound, and add in brown if I want it to look like it came from a deep artery. Apparently soap is great at getting the fake blood to that perfect texture and helping it stay on the skin, which I didn't know.
Just so I don't forget, the ingredients for it are:
-1/4 cup corn syrup-1/4 tsp red food coloring
-1/2 tbsp cocoa powder
-distilled water
-drop of green food coloring
-drop of blue food coloring
-1/2 tsp corn starch
-5 pumps hand soap
I might also have to buy some black food coloring. For the close-up shot of the blood running down the arms, I wanted that blood to be black to symbolize Val's transformation from human to demon. I'll still probably use the red blood as well. Actually, it might work great with that scene of Val's husband Steve in front of the tv after he's been "turned". There could just be a small amount of blood dripping down his head that could make the shot just a little bit more disturbing and creepy. And it could work great with that shot of Steve grabbing Val's arm as she's reaching for the door handle. The blood could drip down his arm, with the lights flashing and everything. Yeah, that might work great.
Lights!
I also want to work on my lighting scheme. Again, the thrillers that I studied all had a particular light motif. It is conventional for psychological thrillers to play with lighting and that contrast between light and dark, so I want to get this right.
Wednesday, February 23, 2022
More Storyboarding (Because 2 Trailers!!!)
The Final Products (!!!!)
After all the hard work that I've put in to my project, I'm pleased to present to you the following components: TRAILERS: - Pleasan...
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After all the hard work that I've put in to my project, I'm pleased to present to you the following components: TRAILERS: - Pleasan...
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I want to get into the miss-en-scene elements of my trailers now that I have my storyboards done and I pretty much have an outline of what I...
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I was going to start with the shot changes, but I just changed my mind. I figured I got easily segue into the shot changes because of my ex...














